Lando Norris x Werner Bronkhorst: “Art in Motion”
A Helmet That Chronicles a Career at 150 Races
Lando Norris x Werner Bronkhorst pop up in Las Vegas
Formula 1 is a sport obsessed with the future — with shaving off milliseconds, perfecting aerodynamics, and pushing innovation forward at dizzying speed.
Yet every so often, a moment arrives that is not about what’s ahead, but what lies behind.
At the 2025 Formula 1 Las Vegas Grand Prix, Lando Norris marked one of the most significant milestones of his career:
his 150th Formula 1 race start.
To commemorate it, he partnered with South African–Australian artist Werner Bronkhorst on a project titled Art in Motion — an artistic fusion of speed, design, and emotional storytelling.
The collaboration centers around a one-of-a-kind helmet designed by Bronkhorst, accompanied by the launch of an LN x WB concept store at Wynn Las Vegas, showcasing exclusive merchandise, commemorative prints, and the artwork behind the milestone.
This is not just a helmet.
This is a portrait — painted not in oils, but in moments, memories, and motion.
A Collaboration Rooted in Storytelling
Bronkhorst’s work has always lived at the intersection of emotion and energy: bold color, layered texture, expressive movement. His artworks feel as if they’re perpetually in motion, even when captured on canvas.
But in this collaboration, the brushstroke becomes metaphor.
The helmet becomes biography.
“This collaboration is about honouring a journey,” Bronkhorst says.
“For Lando’s 150th, I wanted to commemorate those defining moments and small details of his first 149 races and weave them into one celebratory piece. The helmet becomes a portrait of Lando’s F1 career to date as he reaches 150.”
This is the creative anchor of the entire project.
The design is not inspired by Las Vegas.
It is inspired by Lando Norris, race by race, moment by moment.
Inside the Design: A Portrait in Motion
While the exact motifs remain deliberately abstract, the artistic intention is clear:
the helmet visualizes Lando’s journey across his first 149 races — not through literal symbols, but through emotional expression.
1. Layers representing evolution
Bronkhorst’s signature approach to texture creates the sense of a career built layer by layer — moments of triumph, heartbreak, growth, and resilience.
2. Color as emotional language
The palette reflects the vibrancy, youthfulness, and dynamic energy that have defined Norris’ presence since joining the grid in 2019.
It is expressive, not decorative.
3. Motion as legacy
Rather than freezing history in place, the design feels alive — capturing the movement of a driver still rising, still transforming, still adding chapters to a career nowhere near its peak.
4. A celebration, not a summary
This is not a retrospective.
It is a milestone marker — a visual exhale, acknowledging everything that has come before while accelerating toward what comes next.
The LN x WB Concept Store at Wynn Las Vegas
To bring the collaboration to life, an entire concept store experience accompanies the helmet.
The LN x WB store, open from 18–22 November 2025, features:
limited-edition tees and hoodies
commemorative prints created by Bronkhorst
curated art pieces from the collaboration
the helmet itself on display throughout the week
a physical space that blends motorsport culture with contemporary art
The launch transforms a Grand Prix weekend into something more immersive:
a gallery, a retail experience, a milestone celebration, and a portrait exhibition all in one.
For a sport evolving into a global cultural ecosystem, this is exactly the kind of crossover fans are hungry for.
Lando Norris: A Driver Becoming a Cultural Figure
Norris’ identity extends beyond racing lines and podium statistics.
He is part of a newer generation of drivers reshaping Formula 1’s cultural landscape — one where personality, creativity, and storytelling matter as much as performance.
The helmet he chose to celebrate his 150th speaks volumes.
“Reaching 150 races is a very proud moment for me,” Norris says.
“I wanted to mark the road to this point with something unique, and collaborating with Werner on a helmet felt like the perfect way to illustrate the journey so far.”
It is personal.
It is reflective.
It is deliberate.
And it signals exactly where Norris is heading: toward becoming not just a driver, but a multidisciplinary figure in the sport’s evolving cultural narrative.
Why This Helmet Matters
It would have been easy to commemorate 150 races with a number printed on the side.
But that is not what this collaboration is about.
This helmet matters because:
It turns a milestone into an artwork
It documents a career not through statistics, but through emotion
It bridges motorsport and contemporary art in a way F1 rarely sees
It transforms a helmet — a tool of safety — into a vehicle for storytelling
It honors Lando’s evolution through an artistic lens
And above all, it reflects a modern Formula 1 era where drivers are not just athletes, but creative collaborators shaping their own brand identities.
A Milestone Worth Celebrating
150 race starts is a rare achievement — a blend of endurance, consistency, talent, and time.
Norris’ decision to celebrate this milestone through art creates a moment that feels not just significant, but meaningful.
Art in Motion is more than a collaboration.
It is a celebration of the road so far — and a statement of what lies ahead.
In the end, perhaps Bronkhorst captured it best:
The helmet is a portrait of Lando’s F1 career to date.
A portrait still being painted.