Our Philosophy
Formula 1 has always been more than a race. It’s a mirror of ambition, innovation, and culture.
At The Grand Prix Life, we believe the stories worth telling exist not only on the track — but in the moments that orbit it.
Every race is a world of its own — a fusion of sport, fashion, technology, and human storylines that define modern luxury. We capture those worlds and translate them into editorial storytelling that resonates with fans and brands alike.
Founder’s Note
Founded by Stephanie Vermaas — entrepreneur, brand strategist, and Formula 1 fan — The Grand Prix Life bridges her two worlds: high fashion and high performance.
Before entering the F1 media space, Stephanie built a fashion brand that was named a “Brand to Watch” by Harper’s Bazaar and worn by global icons including Rihanna. Alongside running her own label, she founded a manufacturing company in Bali that has worked with over 1,500 emerging and established brands worldwide — helping them bring collections to life through sustainable production and design.
She has also mentored global fashion founders for over 15 years through her education platform, Start Your Fashion Business, guiding brands now stocked in Selfridges, Revolve, and Harrods.
That depth of experience in branding, manufacturing, and storytelling became the foundation for The Grand Prix Life — a media platform that decodes how Formula 1 and its partners shape global culture through design, influence, and experience.
Stephanie’s collaborations span global tourism boards, luxury hotels, and international events, reflecting her passion for storytelling at the intersection of speed, strategy, and style. Through The Grand Prix Life, she’s redefining what it means to be part of Formula 1 media — combining storytelling, business insight, and taste to celebrate the paddock and beyond.
Where Formula 1 Meets Fashion, Travel & Culture.
We tell the stories of the world’s most thrilling sport through the lens of style, travel, and design.
Founded in March 2025, The Grand Prix Life was born from a love of Formula 1 and a fascination with the lifestyle that surrounds it — from the paddock to the private lounges, the sponsors, and the after-race destinations.
We explore how speed, luxury, and culture collide — spotlighting the people, brands, and experiences shaping the new face of motorsport.
Our coverage extends beyond race results. We tell the stories behind the spectacle: the partnerships redefining sport marketing, the fashion moments that dominate race weekends, and the destinations that transform Grand Prix events into cultural phenomena.
Our mission is simple: to curate, create, and connect — inspiring a global audience to live life in the fast lane, beautifully.
What We Cover
The Paddock and Beyond
From team activations and sponsor launches to travel guides and lifestyle insights, we offer a 360° look at the modern Formula 1 experience.
Paddock Culture – The evolving aesthetic of Formula 1: driver style, team identity, and the visual storytelling that defines race weekends.
Luxury Travel – Grand Prix destinations through the eyes of travelers, creators, and insiders.
Brand Stories – The partnerships and marketing moments shaping the business of Formula 1.
Cultural Commentary – How Formula 1 influences — and is influenced by — fashion, entertainment, and design.
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